So, when you work with high-end local web designers, it’s not as though you’re paying for something different. You’re just paying for a higher quality version of the same thing. Someone who knows how to code better, someone who understands design better, hopefully marketing better, and really, that’s what you’re paying for.
A lot of people think they should work with a large agency for their website because they’re going to do a better job. So you’ll go to their office and it’s a beautiful office that looks to be quite expensive in a nice part of town and they have ping pong tables and people are playing and having fun.
And if you’re wondering, “Wow, I wonder how they can afford to have all this nice office space,” well, the price of your website is going towards those things. Right? And, the way it typically works is you will get contacted by a slick salesperson who will sell you on the idea of working with their firm and he seems very polished.
But then, typically what happens is you end up working with a junior-level employee who is quite new, and that’s really your day to day contact, the point person that you’ll be dealing with throughout the project.
One thing I would advise people when it comes to choosing a website is to just focus on the result. At the end of the day, it’s, “do you like their work?” Do you like the quality of their portfolio? And trust your own judgment, because basically, most expert opinion is a lie. Let me explain what I mean.
So they’ve done studies with world-class sommeliers who have been blind taste-testing wine and they can’t tell the difference between, the highest scoring wine and regular wine.
They’ve taken world-class violinists and had them blindfolded and test a Stradivarius violin worth millions of dollars which were made 400 years ago versus a modern-day violin, and they can’t tell the difference.
Warren Buffett made a $1 million bet that a regular index fund using the S&P 500 would beat hedge fund managers over a 10 year period, and he won.
So, basically, at the end of the day, just trust your own judgment and don’t be clouded by the aura of someone who claims to be an expert, because generally speaking, it’s not as powerful as you might think.